Archive for trentemoeller

Spot on Denmark

Posted in alphabeat, boom boom magazine, danish music scene, danske uafhængige pladeselskaber, dup, mxd with tags , , , , , , , , , , , , , , , , , , on January 30, 2009 by boomboommag

Marketing music to promote a particular nation? All you have to do is produce some glitzy material, hire   trendy nightclub in the capital city of the country you want to make it in, and then just spoil a mob of party-animal industry types with live music hors d’oeuvres and lots of free drinks. Right?!

screenhunter_01-jan-30-2128

Erase and rewind. If they even remember anything the next day when the hangover kicks in it’ll probably be a blurred mixture of coloured cocktails and a band that was called, err, ‘something or other’. No, a completely different strategy is called for, according to Music Export Denmark (MXD). The organisation has staged successful “Spot on Denmark” events in Belgium, the Netherlands, Luxembourg, Germany  and France in recent years in collaboration with ROSA — the Danish Rock Council — and DUP (Danish Independent Records Labels).

Instead of trying to force feed industry people with Danish music, MXD tries to engage record company people, managers, venue staff and journalists in choosing what music they’d like to get to know better.

“What’s unique about Spot on Denmark is that we build on a ‘pull’ strategy. It’s the local industry people who decide what we promote in their regions. For example, we invite them to the Danish SPOT festival in Aarhus, where they help decide which bands should take part in Spot on Denmark events in their countries. It stops MXD acting like some kind of omniscient arbiter of taste. Greater involvement helps push the music,” says Thomas Rohde, the head of MXD .

The strategy pays good dividends. Following a promotion in Brussels in 2007, melancholy dreamrockers Murder played several gigs around Belgium, and ended up selling more records there than at home.

[…]

The 2008 promotion in the three Benelux countries also generated a great deal of media coverage for the groups Slaraffenland, Tone and Said the Shark, who have since had contracts waved under their noses for record deals and/or live gigs. “SPOT on Denmark is a good method of building Danish music as a brand. It’s all about drawing the links between the big hits – like Trentemøller and Alphabeat – and Danish music as a whole. It helps up-and-coming Danish bands on their way. In the autumn, when SPOT on Denmark came to Utrecht in the Netherlands, a lot of people told us the hype about Danish music right now is on a par with the buzz that surrounds Icelandic music. Names like Saybia, Mew and Under Byen are well-known among music fans in the Netherlands. The whole of the Danish scene is skyrocketing because the music is associated with quality, excitement and innovation,” says Thomas Rohde, who plans to roll out the SPOT on Denmark concept in several other countries.

Photography: Raw Format
Text: Anders Houmøller Thomsen

Advertisements

Mike Sheridan — Technoboy Wonder

Posted in boom boom magazine, danish electronica, danish music scene, electronica, mike sheridan with tags , , , , , , , , , , , , , , , , , on January 22, 2009 by boomboommag

He [Mike Sheridan] may be just 17 years old, but he’s already a well-known figure and very much in demand on the Danish electronica scene.

mike_sheridan_boom_boom

Talented composer and producer Mike Sheridan may well end up following in the footsteps of colleague Trentemøller and achieve major electronic success – and not just within the confines of nightclubs. But he’s in no rush. He has a bright future ahead of him – not to mention his 18th birthday!

[…]

Inspirational Christmas present
Sheridan first started to appear in Copenhagen nightclubs at the age of 15 – not as a guest, but as a DJ, behind decks he could barely see over.  “I wasn’t even old enough to get into the clubs, so at first my parents had to come with me when I was playing,” explains Mike, who gets his English-sounding name from his Irish father. “They’ve been a great source of support, even when I decided to drop out of  chool.” Sheridan’s interest in music was sparked in 1999 at the age of 10, when his dad, an IT innovator, gave him the music-editing programme Acid for his Christmas. These days, Sheridan calls his computer his right hand.

[…]

In Danish — Læs mere om Mike Sheridan.

International ambitions
So far, Sheridan’s musical reportage is primarily known in Denmark, although on several  occasions – including in the company of Trentemøller – he has guest DJed at Berlin nightclubs, most recently during PopKomm 2008. “Of course, I’d like to get my music out into the world, and I am focusing right now on Germany and the UK,” says Sheridan, who is releasing his music on his own label, in collaboration with the Scandinavian distributors Playground Music.

[…]

Electronic boom: long live diversity!
Mike Sheridan and Trentemøller are just two examples of the qualitative boom in the Danish electronic scene. Among those making the biggest splash in 2008 are the duo Lulu Rouge, also known as DJ Buda and T.O.M. These two gents have long  been part of the Copenhagen club scene, as both DJs and  producers. Their CV includes single tracks and remixes for the likes of Telepopmusic, Kasper Bjørke, Tina Dickow, Filur, Djosos Krost, Morten Varano, Luke, Booty Cologne, Nephew, Laid Back, Veto and People  Press Play. Their debut album, “Bless You”, on the label Music for Dreams, has attracted enormous attention from  large parts of Europe.

[…

]Denmark also has a strong tradition of compilations: Stella Polaris (Stella Polaris Music/Playground) has  spent more than a decade as a chillout-event-organiser and CD publisher; VUF Records releases free download compilations via vuf-empire.dk; and the Luftkastellet albums (Music for Dreams) profiled  Danish artists on an  international stage. Most recently, the radio DJs Le Gammeltoft and Keld Tolstrup released the club compilation “The Sound of Copenhagen” on Copenhagen Records. To mark its second anniversary, Elektroniske Tirsdage (Electronic Tuesdays) will release a double compilation albums  designed to convey the breadth and the depth of the Danish scene.

Text: Thomas Borre
Photography: RAW Format

MB