Archive for music

Spot on Denmark

Posted in alphabeat, boom boom magazine, danish music scene, danske uafhængige pladeselskaber, dup, mxd with tags , , , , , , , , , , , , , , , , , , on January 30, 2009 by boomboommag

Marketing music to promote a particular nation? All you have to do is produce some glitzy material, hire   trendy nightclub in the capital city of the country you want to make it in, and then just spoil a mob of party-animal industry types with live music hors d’oeuvres and lots of free drinks. Right?!


Erase and rewind. If they even remember anything the next day when the hangover kicks in it’ll probably be a blurred mixture of coloured cocktails and a band that was called, err, ‘something or other’. No, a completely different strategy is called for, according to Music Export Denmark (MXD). The organisation has staged successful “Spot on Denmark” events in Belgium, the Netherlands, Luxembourg, Germany  and France in recent years in collaboration with ROSA — the Danish Rock Council — and DUP (Danish Independent Records Labels).

Instead of trying to force feed industry people with Danish music, MXD tries to engage record company people, managers, venue staff and journalists in choosing what music they’d like to get to know better.

“What’s unique about Spot on Denmark is that we build on a ‘pull’ strategy. It’s the local industry people who decide what we promote in their regions. For example, we invite them to the Danish SPOT festival in Aarhus, where they help decide which bands should take part in Spot on Denmark events in their countries. It stops MXD acting like some kind of omniscient arbiter of taste. Greater involvement helps push the music,” says Thomas Rohde, the head of MXD .

The strategy pays good dividends. Following a promotion in Brussels in 2007, melancholy dreamrockers Murder played several gigs around Belgium, and ended up selling more records there than at home.


The 2008 promotion in the three Benelux countries also generated a great deal of media coverage for the groups Slaraffenland, Tone and Said the Shark, who have since had contracts waved under their noses for record deals and/or live gigs. “SPOT on Denmark is a good method of building Danish music as a brand. It’s all about drawing the links between the big hits – like Trentemøller and Alphabeat – and Danish music as a whole. It helps up-and-coming Danish bands on their way. In the autumn, when SPOT on Denmark came to Utrecht in the Netherlands, a lot of people told us the hype about Danish music right now is on a par with the buzz that surrounds Icelandic music. Names like Saybia, Mew and Under Byen are well-known among music fans in the Netherlands. The whole of the Danish scene is skyrocketing because the music is associated with quality, excitement and innovation,” says Thomas Rohde, who plans to roll out the SPOT on Denmark concept in several other countries.

Photography: Raw Format
Text: Anders Houmøller Thomsen

Danish Producers — Artistic Midwives

Posted in boom boom magazine, danish music scene, frederik thaae, midem - cannes with tags , , , , , , , , , , , , , , on January 27, 2009 by boomboommag

The Danish underground is seething and bubbling with talent and resourcefulness. The creative boom is personified by the new generation of inventive PRODUCERS who fiddle about with, screw together, play with and respond to the music, endowing it with that final, crucial and dynamic impact. BOOM BOOM zooms in on some of the most prominent musical midwives on the Danish scene. We asked this diverse bunch, whose sole common denominator is their individuality, what they feel are the most important features of a producer as an artistic facilitator.



(Murder, I Am Bones, The Late Parade, Lise Westzynthius, Prins Nitram etc.) Thaae is a graduate of the Academy of Music and plays in – and produces for, naturally – the manic, hard-hitting rock band A Kid Hereafter. “A producer’s main task is to make every job a project special,” he says. “It’s about having a profile and setting an aesthetic agenda.” He thinks the fact that many of the producers are also musicians is to their advantage when working behind the mixing desk: “It provides a shared perspective.” Thaae is currently in dialogue with Jesper ‘Junior’ Mortensen (ex-Junior Senior), the DJ known as Turkman, and Jacob Bellens (Murder) about new partnerships.
Text: Thomas borre
Photography: Raw Format

The Danish Music Revolution

Posted in boom boom magazine, danish music scene, tdc play with tags , , , , , , , , , , , on January 15, 2009 by boomboommag

Legally download millions of tracks when you sign up for our telecoms package! That was the offer put to Danish consumers when TDC  [Denmark’s largest telephone operator] launched its pioneering PLAY agreement in April 2008. It sounded almost too good to be true, but the deal was 100% genuine. The future has arrived, and it will benefit musicians, labels, ISPs and consumers alike.



TDC’s customers threw themselves into the new offer with great enthusiasm. The sensational statistics from PLAY’s first month showed that TDC customers downloaded some 1.4 million singles and approx. 440,000 albums. “ By comparison, in a typical month some 800,000 albums and singles are sold in Danish shops and online,” states a satisfied Søren Tvilsted, head of TDC Music. “So PLAY supplies more than double the amount of music of all the other Danish providers combined.”


Sinking the pirates
Danish consumers have shown a broad interest in both new and old music, but have a clear preference for home-grown artists – six out of ten albums downloaded in PLAY’s first period were Danish.


Martin Gormsen, assistant managing director of KODA, explains. “Up until now, the perception has been that the internet was synonymous with falling income for musicians. The PLAY agreement helps redress the balance. However, it’s still wise to be cautious, because there are many conflicting trends and it’s difficult to say for sure which one will win the day. If the rights organisations and the record companies don’t change fundamentally over the next few years, if they don’t develop new ways of getting music out and new ways of working together, then the going
may get tough. We ourselves think that we are making solid progress, but there’s still a long way to go.”


Many players in the Danish music industry believe that the PLAY deal is one of the best pieces of news for many years. “Sony sees PLAY as a fantastic initiative for music fans, artists and record companies,” says Henrik Daldorph, director of Sony Music in Denmark and chair of IFPI.  “PLAY will help to strengthen digital music distribution and ensure that Denmark is at the forefront of the new music market.”

Read the full version of ‘The Danish Music Revolution’ in Boom Boom Magazine #03.

Text: Anders Houmøller Thomsen
Illustration: Paul Wilson/Yellow 1