Archive for music export denmark

Spot on Denmark

Posted in alphabeat, boom boom magazine, danish music scene, danske uafhængige pladeselskaber, dup, mxd with tags , , , , , , , , , , , , , , , , , , on January 30, 2009 by boomboommag

Marketing music to promote a particular nation? All you have to do is produce some glitzy material, hire   trendy nightclub in the capital city of the country you want to make it in, and then just spoil a mob of party-animal industry types with live music hors d’oeuvres and lots of free drinks. Right?!

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Erase and rewind. If they even remember anything the next day when the hangover kicks in it’ll probably be a blurred mixture of coloured cocktails and a band that was called, err, ‘something or other’. No, a completely different strategy is called for, according to Music Export Denmark (MXD). The organisation has staged successful “Spot on Denmark” events in Belgium, the Netherlands, Luxembourg, Germany  and France in recent years in collaboration with ROSA — the Danish Rock Council — and DUP (Danish Independent Records Labels).

Instead of trying to force feed industry people with Danish music, MXD tries to engage record company people, managers, venue staff and journalists in choosing what music they’d like to get to know better.

“What’s unique about Spot on Denmark is that we build on a ‘pull’ strategy. It’s the local industry people who decide what we promote in their regions. For example, we invite them to the Danish SPOT festival in Aarhus, where they help decide which bands should take part in Spot on Denmark events in their countries. It stops MXD acting like some kind of omniscient arbiter of taste. Greater involvement helps push the music,” says Thomas Rohde, the head of MXD .

The strategy pays good dividends. Following a promotion in Brussels in 2007, melancholy dreamrockers Murder played several gigs around Belgium, and ended up selling more records there than at home.

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The 2008 promotion in the three Benelux countries also generated a great deal of media coverage for the groups Slaraffenland, Tone and Said the Shark, who have since had contracts waved under their noses for record deals and/or live gigs. “SPOT on Denmark is a good method of building Danish music as a brand. It’s all about drawing the links between the big hits – like Trentemøller and Alphabeat – and Danish music as a whole. It helps up-and-coming Danish bands on their way. In the autumn, when SPOT on Denmark came to Utrecht in the Netherlands, a lot of people told us the hype about Danish music right now is on a par with the buzz that surrounds Icelandic music. Names like Saybia, Mew and Under Byen are well-known among music fans in the Netherlands. The whole of the Danish scene is skyrocketing because the music is associated with quality, excitement and innovation,” says Thomas Rohde, who plans to roll out the SPOT on Denmark concept in several other countries.

Photography: Raw Format
Text: Anders Houmøller Thomsen

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Your Record Company, Your Neighbour, interview with Nicolaj Hyltén-Cavallius, DUP & Artiscope

Posted in artiscope music, boom boom magazine, danish music scene, danske uafhængige pladeselskaber, dup, mxd, nicolaj hyltén-cavallius with tags , , , , , , , , , , on January 29, 2009 by boomboommag

Nicolaj Hyltén-Cavallius – chairman of DUP / Danish Independent Record Labels – is a man with a mission. He wants to modernize the record industry and kill off the myth that it is dominated by greedy, brain-dead speculators.

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“These days, record companies are very much populated by energetic enthusiasts, and we have to get that message across better. I hope we will be able to convince music consumers to think of record companies as a kind of neighbour – something close to their everyday lives – rather than as remote multinationals and  speculators who fritter away fortunes on the high life.” So says Nicolaj Hyltén-Cavallius, record company director – or, in his own words, “music company director”. His label, Artiscope Music, is small and the primary driving force is sheer enthusiasm. Artiscope is one of Denmark’s many indie companies, and Nicolaj also chairs DUP (Danske Uafhængige Pladeselskaber/Danish Independent Record Labels).

OLD MACDONALD’S RECORD COMPANY
Hyltén-Cavallius believes that the myth of the greedy and cynical record company is so tenacious that a lot of music fans download music illegally without any qualms. “But in reality that’s a bit like chancing upon a  roadside fruit stall on a drive in the countryside. You fancy some strawberries and a sign asks you to put money in a tin. Who’d take a couple of punnets and not pay?! Surely everybody agrees that it’d be dishonest, and definitely not cool. And yet a lot of people think they can cheat record companies by downloading illegally because they think labels are ‘cynical multinational companies’ run by greedy misers. It’s a load of rubbish, of course. It’s exactly the same as cheating the farmer – so many labels are run by enthusiasts, hard-working everyday folks with bills to pay. We need to change attitudes.”

SPOILED BY SUCCESS
Hyltén-Cavallius also has other ambitions in his role as chair of DUP. “We need a greater degree of professionalisation in the music industry. In the past, people who sold a lot of records had a tendency to be a little bit spoiled by their success. Many of the folk who worked in the industry didn’t have much specialist knowledge about what they were dealing with. These days, with CDs selling less well, we need more properly trained people in the industry. We need people who know about market mechanisms – law, money, marketing, human resources – before they throw themselves into publishing and promoting music. In the past, it was common for musicians to move from playing gigs to sitting on the other side of the record company desk – and some of them turned out to be extremely good at the business side. But I think it would be a positive thing if there were more properly qualified people in the industry, people who also have academic theory and practical tools from higher education to draw upon. It has already started to happen in Denmark.”

PARTNERSHIP IS THE KEY
“I think the music industry still has a long way to go,” says Hyltén-Cavallius. “If you compare it with agriculture, for example, they’ve got the Danish Agricultural Council to look after the interests of their industry and to lobby opinion formers, politicians and the public. The music industry should stand up for itself more, and work harder to find common ground. Those of us who work in publishing and promoting music are very different from each other, but deep down we want the same things. We want Danish music to be heard and sold, and we want exports  to increase. MXD [Music Export Denmark, ed.] is a good initiative that’s progressing positively and harmoniously. DUP also works closely with IFPI (the International Federation of the Phonographic Industry), an organisation that we think understands our situation. We must focus more on overarching objectives, and not think in terms of narrow self-interest and our own names. It’s all about branding Danish music as a whole, and in that context I think that MXD’s ‘SPOT on Denmark’ campaign is really good. We should all support it and listen to our partners abroad – who do they think are exciting? Involving the French music industry, for example, in deciding which Danish acts they think that we should support makes for a pleasant change in strategy.”

From Boom Boom Magazine #03.

Text: Anders Houmøller Thomsen
Photography: RAW Format

Danish showcase night at MIDEM — Ida Corr, Camille Jones, Kenneth Bager, Mike Sheridan playing at Midem in Cannes

Posted in danish music scene, ida corr, kenneth bager, midem - cannes with tags , , , , , , , , , on January 19, 2009 by boomboommag

After previous campaigns for Danish rock music, focus is now put on the Danish dance and electronica scene. This comes to show when DDME – Danish Dance Music Export presents Ida Corr and Camille Jones live in concert with DJ sets by Kenneth Bager, Rune RK, The Montanas (aka Morjac and Michael Parsberg), and Mike Sheridan at MIDEM in Cannes.

Read more here — Danish showcase night at MIDEM

Text: Henrik Friis, MXD

MB

It’s back! Welcome to Boom Boom #03, back with all the best from the Danish music scene.

Posted in boom boom magazine, danish music scene with tags , , , , , , , , on January 13, 2009 by boomboommag

It’s back! Welcome to Boom Boom #03, back with all the best from the Danish music scene.

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We published the first edition of Boom Boom two years ago because magazines weren’t really covering the Danish music scene at the time. We needed an English-language publication that told attention-grabbing stories about Danish artists, producers and songwriters, and which reported on the Danish music industry as a whole. Think of Boom  Boom as an annual introduction to the Danish scene, directed at music enthusiasts all over the
world.

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It’s precisely because of this uncertainty about music’s future that I see a great need for all sorts of new partnerships that transcend conventional thinking, e.g. following the example of DUP (Danish Independent Record Labels) and IFPI, who have, slowly but surely, built up a close working relationship – including on the magazine you are now holding. We also hope to turn Music Export Denmark into a finely tuned launching pad that propels band after band onto the exciting export market. The time is ripe for everybody in the music industry to acknowledge the need to work together to face the future and develop new business models. And I mean everybody – from record labels to rights organisations, interest groups, bookers, managers, etc.

SØREN KROGH THOMPSON
Deputy Chairman DUP
Chairman MXD
General Manager Playground Music
Boardmember IFPI


MB