Archive for danish music scene

Spot on Denmark

Posted in alphabeat, boom boom magazine, danish music scene, danske uafhængige pladeselskaber, dup, mxd with tags , , , , , , , , , , , , , , , , , , on January 30, 2009 by boomboommag

Marketing music to promote a particular nation? All you have to do is produce some glitzy material, hire   trendy nightclub in the capital city of the country you want to make it in, and then just spoil a mob of party-animal industry types with live music hors d’oeuvres and lots of free drinks. Right?!


Erase and rewind. If they even remember anything the next day when the hangover kicks in it’ll probably be a blurred mixture of coloured cocktails and a band that was called, err, ‘something or other’. No, a completely different strategy is called for, according to Music Export Denmark (MXD). The organisation has staged successful “Spot on Denmark” events in Belgium, the Netherlands, Luxembourg, Germany  and France in recent years in collaboration with ROSA — the Danish Rock Council — and DUP (Danish Independent Records Labels).

Instead of trying to force feed industry people with Danish music, MXD tries to engage record company people, managers, venue staff and journalists in choosing what music they’d like to get to know better.

“What’s unique about Spot on Denmark is that we build on a ‘pull’ strategy. It’s the local industry people who decide what we promote in their regions. For example, we invite them to the Danish SPOT festival in Aarhus, where they help decide which bands should take part in Spot on Denmark events in their countries. It stops MXD acting like some kind of omniscient arbiter of taste. Greater involvement helps push the music,” says Thomas Rohde, the head of MXD .

The strategy pays good dividends. Following a promotion in Brussels in 2007, melancholy dreamrockers Murder played several gigs around Belgium, and ended up selling more records there than at home.


The 2008 promotion in the three Benelux countries also generated a great deal of media coverage for the groups Slaraffenland, Tone and Said the Shark, who have since had contracts waved under their noses for record deals and/or live gigs. “SPOT on Denmark is a good method of building Danish music as a brand. It’s all about drawing the links between the big hits – like Trentemøller and Alphabeat – and Danish music as a whole. It helps up-and-coming Danish bands on their way. In the autumn, when SPOT on Denmark came to Utrecht in the Netherlands, a lot of people told us the hype about Danish music right now is on a par with the buzz that surrounds Icelandic music. Names like Saybia, Mew and Under Byen are well-known among music fans in the Netherlands. The whole of the Danish scene is skyrocketing because the music is associated with quality, excitement and innovation,” says Thomas Rohde, who plans to roll out the SPOT on Denmark concept in several other countries.

Photography: Raw Format
Text: Anders Houmøller Thomsen


Press Release — Boom Boom Magazine #03 — 2009

Posted in boom boom magazine, danish music scene, press release with tags , , , , , , , , , , , , on January 14, 2009 by boomboommag


The latest edition of the international magazine about Danish music and the Danish music scene has just hit the street – with feature articles on and sampler tracks by successful Danish artists such as Ida Corr, Aura and Alphabeat.

Aura Dione -- Fra forsiden af musikmagasinet Boom Boom, udgivet af DUP, IFPI og MXD

Boom Boom Magazine publishers DUP, Danish Independent Record Labels, MXD, Music Export Denmark, and IFPI Denmark are looking forward to present this year’s magazine at MIDEM09 in Cannes. Think of the magazine as an annual introduction to the Danish scene, directed at music enthusiasts all over the world.

Thus, a united Danish record industry is proud to present the cream of the crop of Danish artists with marked international success – Aura, Ida Corr, Mike Sheridan, Volbeat, Dúné, a Kid Hereafter & Alphabeat.

Free music and tapwater
Boom Boom Magazine also sheds light on one of the music industry’s greatest challenges, namely digital distribution possibilities and addresses the key question – should music be free? Free in the same way as tap water, which isn’t really free anyway. The general attitude in some teenage groups is that music is downloadable and for free. They’re confident that musicians earn heaps of money and if they don’t, they should consider other career options. Regardless if one agrees or disagrees with such statements, it’s the name of the game for record labels. On a positive note, IFPI Denmark has just published a survey showing that online music sales doubled in 2008.


In the magazine’s editorial, General Manager of Playground Music and IFPI Denmark board member, Søren Krogh Thompson, speculates whether we will see a new value estimation and prizing of music resembling the significant price differentiations we’ve seen in relation to drinking water during the last couple of years.

One thing remains certain, the future of music remains unwritten… And that’s part of the charm!

BOOM BOOM #03 is freely available at

For additional information and press material, please contact
Nicolaj Hyltén-Cavallius
Chairman, DUP / cell +45 222-77-921

Boom Boom Magazine #03, Press Release, English, PDF

It’s back! Welcome to Boom Boom #03, back with all the best from the Danish music scene.

Posted in boom boom magazine, danish music scene with tags , , , , , , , , on January 13, 2009 by boomboommag

It’s back! Welcome to Boom Boom #03, back with all the best from the Danish music scene.

We published the first edition of Boom Boom two years ago because magazines weren’t really covering the Danish music scene at the time. We needed an English-language publication that told attention-grabbing stories about Danish artists, producers and songwriters, and which reported on the Danish music industry as a whole. Think of Boom  Boom as an annual introduction to the Danish scene, directed at music enthusiasts all over the


It’s precisely because of this uncertainty about music’s future that I see a great need for all sorts of new partnerships that transcend conventional thinking, e.g. following the example of DUP (Danish Independent Record Labels) and IFPI, who have, slowly but surely, built up a close working relationship – including on the magazine you are now holding. We also hope to turn Music Export Denmark into a finely tuned launching pad that propels band after band onto the exciting export market. The time is ripe for everybody in the music industry to acknowledge the need to work together to face the future and develop new business models. And I mean everybody – from record labels to rights organisations, interest groups, bookers, managers, etc.

Deputy Chairman DUP
Chairman MXD
General Manager Playground Music
Boardmember IFPI


Boom Boom Magazine #03 Out Now!

Posted in boom boom magazine, danish music scene with tags , , , , , , on January 12, 2009 by boomboommag

Boom Boom Magazine #03 Out Now!



Read or download the full magazine here — Boom Boom Magazine #03.


Boom Boom Magazine #03

Posted in boom boom magazine, danish music scene with tags , , , , , , , , , on January 9, 2009 by boomboommag

It’s back!

Welcome to Boom Boom #03, back with all the best from the Danish music scene…

Ida Corr -- From Boom Boom Magazine #03 -- January 2009

Ida Corr -- From Boom Boom Magazine #03 -- January 2009

Link to the magazine on the way…