Archive for boom boom magazine

Strippers, T-Shirts, Dubplates & Discount Stores

Posted in alternative marketing strategies, alternative promotion strategies, boom boom magazine, music promotion with tags , , , , , , , , , , , , on February 2, 2009 by boomboommag

How do you promote a band or independent label at a time when most of the music industry is wallowing in the wake of a depression caused by the global financial crisis, sales are plummeting, piracy is rampant and new technology is changing the way business can and should be conducted? It’s a question aspiring musicians and industry professionals have to face – especially since recession seems to have little impact on the number of hopefuls trying to make it big.


Factors like these have encouraged a lot of people to adopt a more creative approach to promotion, and  to search for alternate means of distributing and selling records – or, quite simply, to find other sources  of income to supplement revenue from concerts and record sales.

Hard-rock fashionistas

Rock Hard Power Spray are known for their penchant for rocking with certain parts of the male anatomy  out, and also for launching their career with a carefully planned on-stage sex scandal involving a stripper. They landed on the front page of the Danish tabloid newspaper Ekstra Bladet long before they landed a record deal.

Their no-frills, aggressive and melodic hard rock and carefree, confident attitude sealed them a deal  ith the major label Universal, who released  their debut album “Commercial Suicide”. At the same time, the band launched a collection of T-shirts featuring not only the band’s name in huge letters, but also a very sexy, very rock’n’roll female silhouette that reminded people of how they first heard of the band. All of a  sudden it seemed that practically every Dane was wearing the T-shirts, perhaps hoping to claim a vicarious slice of the band’s fast-lane lifestyle. Sales of the T-shirts dwarfed those of “Commercial  Suicide”, but the T-shirts wouldn’t have been popular if it hadn’t been for the Rock Hard boys’ cool image and high-energy tunes. This is home-made synergy in action, straight out of the rehearsal rooms and into high-street fashion boutiques.

Dubplate hype-making
Far, far away from the bright stage lights that engulf rock stars, in the deepest and darkest recesses of  Copenhagen clubs, is where we are most likely to find dubstep artist Obeah – also known as DJ 2000F, party promoter from the OHOI! crew, and as Frederik Birket-Smith, co-founder of Kraken Recordings. Obeah is undoubtedly the leading Danish exponent of the dubstep sound that originated in Croydon in South London and has rapidly become a global phenomenon. This music, with its thundering basslines, cavernous reverbs and ultra-dark mood, doesn’t easily lend itself to traditional means of promotion like mainstream radio play, chart shows and music videos. Instead, artists like Obeah employ dubstep culture’s own particular method of promoting new records.

“Dubstep, grime and drum’n’bass are different to other genres,” Birket-Smith explains. “They come out of the dubplate culture that originated in reggae. You supply the right people with a dubplate (dubplates are individually produced acetate records, that allow DJs to play records no one else has) prior to the release to build hype around the record. Dubstep is basically a trainspotting culture, so that’s what we’re working with.”

“It’s all about timing and the right contacts. First, you need to know which DJs will like your particular track. Pick the right ones and it’ll be played at raves around the world, keeping ravers guessing who’s behind that massive bassline until, when the hype is at its peak, you release it to the public on 12” vinyl.”


Give the people what they didn’t know they wanted
Much like dubstep, world music is usually considered a niche genre. However, Copenhagen-based band Klezmofobia, who play a rock-infused version of traditional Jewish klezmer, have turned their vibrantly melodic music – equal parts melancholia and raucous partying – into something of a phenomenon in their home country. They sold 20,000 copies of their debut album “Tantz!” – which is enough for a gold album in Denmark despite it not being sold in ordinary record shops.

Klezmofobia signed with Tiger Music, a label founded by discount store chain Tiger, which sells its  releases exclusively in its own stores. “We jumped at the chance when it presented itself,” says Bjarke Kolerus, Klezmofobia clarinettist. “We sent in a demo, and then recorded, mixed, and mastered the album in record time once Tiger Music gave us the go-ahead. Of course, we had discussed the pros and cons of being sold between pencil sharpeners and mugs, but we decided it would be better than ending up as a niche band. We weren’t interested in making a lot of money. We wanted the visibility that Tiger’s concept offered.”


Klezmofobia are now taking their music out into the world, starting with a tour of Germany and Austria. Just like the boys from Rock Hard Power Spray and Kraken Recordings, they’re crossing borders, both geographical and within the music industry.

Text: Jesper Buhl
Photography: RAW FORMAT



Boom Boom Magazine — Contacts

Posted in boom boom magazine, Boom Booom Magazine Contacts, danish music scene, pladeselskaber with tags , , , , on February 1, 2009 by boomboommag


12 Tonár Fiolstræde 26, 1171 København K +45 33365644

A:Larm Enghavevej 40, 4, 1674 København V +45 99340700

Aller International Marielundsvej 46 E, 273 Herlev +45 44858888

Art Management Nørrebrogade 34, 2200 København N +45 35374232

Artiscope Music Wildersgade 35, kld. 1408 København K +45 32557744

ArtPeople Ørstedhus, Vester Farimagsgade 41, 1606 København K +45 33113311

Auditorium Blågårdsgade 3, st. tv, 2200 København N +45 33126205

Bad Afro Records Kronborggade 7, kl. th, 2200 København N +45 26379373

Bellevue Entertainment Klokkestøbervej 15, 8800 Viborg +45 70226202

Bonnier Music Denmark Dronningens Tværgade 30, 1302 København K +45 33427700

Calibrated Music Westend 13, 1661 København V +45 70201137

Cope Records Westend 13, 1661 København V +45 70201137

Copenhagen Records Enghave 40, 4, 1674 København V +45 35209090

Cowbell Music Valby Langgade 23, 1. th, 2500 Valby +45 70260807

Crunchy Frog Studiestræde 24, 2. Sal, 1455 København K +45 33115411

Dacapo Records Gråbrødretorv 16, 1154 København K +45 32960602

Egmont Serieforlaget A/S Vognmagergade 11, 1148 København K +45 70205035

EMI Music Denmark Falkoner Allé 7, 3.sal, 2000 Frederiksberg +45 36935400

Evely Records Kirkebjerg Allé 27, 2770 Vanløse +45 26125459

Exlibris Klareboderne 3, 1001 København K +45 33755779

Folkeskolens Musiklærerforenings Forlag Gudenåvej 162, 7400 Herning +45 97129452

Forlaget GUF Brogade 6, 6400 Sønderborg +45 74422302

Fønix Musik Sønder Allé 14 B, 8000 Århus C +45 86195811

Go’ Danish Folk Ribe Landevej 190, 7100 Vejle +45 75722486

Good Tape Records Bredgade 25D, 1260 København K +45 33110060

Heptown Records Kulturmejeriet, Stora Södergatan 64, 222 23 Lund, Sweden +46 462111449

Iceberg Records Julsøvænget 10, Postboks 255, 8600 Silkeborg +45 87206600

ILK Kongovej 5, 2300, København S +45 33226910 Filmbyen 19, 2, 8000 Århus C +45 22112246

Label Kollektiv Poul Paghs Gade 9,, 9000 Ålborg +45 20877153

Lifted House Langebrogade 5, Suite 3.08, 1411 København K +45 33910398

Loadstar Records Bulgariensgade 1,, 2300 København S +45 32849343

Lolita Industri Borups Allé 33,, 2200 København N +45 26191918

Mad Man Music +45 60767276

Master Punk Recordings Sortedam Dossering 55, 2100 København Ø +45 35373575

MBO A/S Fuglevænget 9, 9000 Ålborg +45 96311711

Melodika Tinggade 12,, 4100 Ringsted +45 20868771

Merger Management Schleppegrellsgade 3, kld. tv, 2200 København N +45 40979145

Morningside Records Steingata 49, 4024 Stavanger, Norway +45 27649259

Mungo Park Fritz Hansensvej 23, 3450 Allerød +45 48131300

Music For Dreams Vesterbrogade 95 H, 1620 København V +45 33260046

Naxos Denmark/Olga Musik ApS Landemærket 49, 1119 København K +45 86892428

OH Musik Jersie Strandvej 5, Postboks 49, 2680 Solrød Strand +45 56146644

Orpheus Records Åbakkevej 9, 2720 Vanløse +45 38338004

OUR Recordings Nordskrænten 3, 2980 Kokkedal +45 45862577

Playground Music Grønnegade 3, 1107 København K +45 33143320

PlayRec Kronborggade 7, kld. th, 2200 København N +45 28458755

PonyRec Tranegilde Strandvej 48, 2635 Ishøj

Quartermain Records Oehlenschlaegersgade 41A, 4, 1663 København V +45 23737976

Rigel ApS Mårkærvej 4, 2630 Tåstrup +45 88700400

Roar Music Nørrevej 7, 4180 Sorø +45 60681700

Rump Recordings Dybbølsgade 57,, 1721 København V +45 60668657

Sand Lerholm Vænge 17, 2610 Rødovre +45 38713813

So What Film Westend 13, 1661 København V +45 20640858

SonyBMG Vognmagergade 7, 1120 København K +45 33760300

Spangster Records, Alisio Christian Winthersvej 3B, st, 1860 Frederiksberg C +45 33861610

Spin Records/Spin Entertainment Rådhusstræde 3A, 1466 København K +45 33142244

SteepleChase Productions Postboks 35, Slotsalleen 16, 2930 Klampenborg +45 39644244

Sundance Gothersgade 107, 1123 København K +45 33338720

Sweet Silence Njalsgade 19 C, 2300 København S +45 32571260

Target Distribution Godthåbsvej 26 B, 2. Sal, 2000 Frederiksberg +45 33210737

Transistor Music Mejerivej 2, 8305 Samsø

TUBA Entertainment Søndre Jagtvej 27, 2970 Hørsholm +45 45866655

Tutl Reynagøta 12, FO-100 Thorshavn +29 8314815

Universal Music A/S Grønningen 25, st, 1270 København K +45 33912110

Varano Music Kronprinsessegade, 3. tv, 1306 København K +45 24252898

VME Vesterbrogade 95 H, 1620, København V +45 33210135

Warner Music Denmark Falkoner Allé 63, 2000 Frederiksberg C +45 36166888

Whiteout Music Westend 13 A, 1661 København V +45 26291523

World Records Holmehaven 3, 2670 Greve Strand +45 43903732

Your Favourite Records Kronborggade 6, 1. th, 2200 København N +45 29724639



Volbeat — Danish Dynamite

Posted in boom boom magazine, danish heavy metal, danish music scene, metal, Volbeat with tags , , , , , , , , , , , , , , , on February 1, 2009 by boomboommag

The Finns have bowed down in admiration in the snow. The Germans have hailed them as über-cool. Their own compatriots have succumbed too. Volbeat are Denmark’s biggest-ever heavy sensation!

Volbeat -- Danish Dynamite
Volbeat — Danish Dynamite

It’s been many years since singer Michael Poulsen and his band played to tiny audiences and slept in flea-pit hotels or on cold trainstation benches while on tour. At the time Poulsen was in Dominus, a  hard-hitting Danish death-metal band that released four albums between 1995 and 2000. Not many people were listening, but Poulsen kept up both the momentum and his faith in the music.

In 2001 he formed a new band, Volbeat, whose heavy sound also reflected his love of ’50s rock’n’roll. One bright scribbler dubbed the band “Elvis metal” – and that’s alright mama, ’cos soon the heartbreak hotel days were behind them, and Volbeat no longer faced being lonesome tonight when they played live.

The band’s 2007 breakthrough album “Rock the Rebel/Metal the Devil” was a bona fide sensation that topped the Danish charts and went platinum – something no other Danish heavy metal band has ever achieved. The follow-up, the critically acclaimed “Guitar Gangsters & Cadillac Blood”, also made it to the top in Denmark.

Volbeat’s success has also been spreading through Europe. The famously metallic Finns sent the album  right to the top of the charts, the Swedes took it to no.4, and it entered the Top 30 in Germany, Austria, Norway, the Netherlands and Switzerland.

The hard road
All this success may just be the beginning, as the group continue to tour with an intensity that would impress even B.B. King. “We played about 30 festivals this summer, and now we’re touring Denmark and the rest of Europe,” says Poulsen. “If we can fit it in, we also hope to make it to the USA in 2008. We’re on a real roll at the moment – in 2007 we played 103 gigs in nine months. But we wouldn’t have it any other way. When I get home from touring I soon get restless. As soon as I’ve zapped through all the TV channels I start thinking: ‘I’ll go for a walk, then.’ Musicians are like rats in a cage. If you pull us off our wheel, it won’t be long before we jump back on again.”

The singer and songwriter thinks that the lean  years, when they had to fight tooth and nail forgigs and a breakthrough, helped toughen the group’s metal soul: “We put up with a helluva lot. But ultimately it’s helped us. Our success  hasn’t been easy, like winning a competition, but our boyhood dream has been fulfilled. We make a living from playing, and we enjoy it. Who knows when the ship will sail in the other direction…? But even when things do start to turn we’ll just keep on going, ’cos we’ve already tried  scraping rock bottom,” he promises.
As the King sang, “It’s now or never!”


Danish Producers — Artistic Midwives

Posted in boom boom magazine, danish music scene, frederik thaae, midem - cannes with tags , , , , , , , , , , , , , , on January 27, 2009 by boomboommag

The Danish underground is seething and bubbling with talent and resourcefulness. The creative boom is personified by the new generation of inventive PRODUCERS who fiddle about with, screw together, play with and respond to the music, endowing it with that final, crucial and dynamic impact. BOOM BOOM zooms in on some of the most prominent musical midwives on the Danish scene. We asked this diverse bunch, whose sole common denominator is their individuality, what they feel are the most important features of a producer as an artistic facilitator.



(Murder, I Am Bones, The Late Parade, Lise Westzynthius, Prins Nitram etc.) Thaae is a graduate of the Academy of Music and plays in – and produces for, naturally – the manic, hard-hitting rock band A Kid Hereafter. “A producer’s main task is to make every job a project special,” he says. “It’s about having a profile and setting an aesthetic agenda.” He thinks the fact that many of the producers are also musicians is to their advantage when working behind the mixing desk: “It provides a shared perspective.” Thaae is currently in dialogue with Jesper ‘Junior’ Mortensen (ex-Junior Senior), the DJ known as Turkman, and Jacob Bellens (Murder) about new partnerships.
Text: Thomas borre
Photography: Raw Format

China in her Hand — Sinne Eeg

Posted in boom boom magazine, danish music scene, jazz, sinne eeg with tags , , , , , , , , , , , , , on January 26, 2009 by boomboommag

Jazz has gone from lobby to hobby in China, which is good news for songstress Sinne Eeg. Asia has  served as her springboard to the rest of the world.


Sinne Eeg has taken both Danish and international jazz audiences by storm in recent years. Whether singing her own songs or interpreting classics, she has been widely praised for her soft, elegant phrasing with just a hint of danger.

Early on in her career, Eeg realized that if she was ever going to get anywhere she’d have to make it happen herself. “You have to take it from the bottom up,” says Eeg. “You get nothing from sitting and waiting for Blue Note Records to call, or waiting to be asked to plays tadium gigs. I’ve learned that you have to take the less lucrative jobs first if you want to forge the right contacts. I paid for my first recordings myself and did most of the practical work associated with the releases. I made sure that jazz clubs and the media knew all about my music by making lots of phone calls and sending lots of e-mails.  It has been a long, slow process to reach the stage I’m at now. It takes patience.”

Big in Japan
Eeg’s journey began back in 2003 with the release of her self-titled debut album, which was to take her, somewhat by chance, to Japan  and China. She found herself in Japan as the conductor of an amateur  choir, which enabled her to meet new people and led to a tour of the country with the Martin Schack Trio. Pianist Martin Schack’s brother was living in Shanghai at the time, which opened the gateway to China. “We punted my CD around various clubs in Shanghai,” she recalls. “One owner wanted to hire us  for three months. That was a bit unusual, but of course we said yes. It was in Shanghai’s oldest jazz club, which is owned by a famous Chinese actor who is also a jazz enthusiast. It was a great job.”

Wild response

Eeg has learned that there are big  differences between Japanese and Chinese jazz audiences. “The Japanese have a long tradition of being into jazz and listening to the music in clubs,” she says. “The first time I played a gig there, I was a bit taken aback by the enthusiastic response. The audiences are definitely not as shy and polite as you might think. They holler and join in, and a lot of them have an almost nerdy interest in Scandinavian jazz. Jazz is a bit more of a recent phenomenon in China, but a lot has changed since our first visit. A few years ago, jazz was mainly confined to expensive hotel lobbies –  s little more than background music. Now, you can tell that a lot of Chinese listeners have acquired a  deeper interest in the music and its artistic dimensions, which is nice.”

Eeg’s music is also starting to win over audiences beyond China, Japan and her home country. Sweden, Norway and Germany are showing interest, and her most recent Danish-language album – “Kun en drøm” (“Only a Dream”) – has just been reissued in English as “Remembering You”. Curiously enough, she first met the album’s Danish producer, Chris Minh Doky, in Tokyo. “I often meet Danish colleagues abroad, which says something about the impression that Danish jazz has made,” Eeg explains. “I met Chris Minh Doky via Diana Krall’s manager Mary-Ann Topper, who had heard us play a club in Tokyo. Later, she met Chris, who was also touring Japan, and encouraged him to go to one of my gigs. He did  so, and a few months later we were recording “Kun en drøm” together, which includes interpretations  of old Danish film and stage classics.”

Dúné: School’s out forever!

Posted in boom boom magazine, danish music scene, Dúné, midem - cannes with tags , , , , , , , , , , , on January 21, 2009 by boomboommag

Dúné struck a delicate balance between homework and an international breakthrough.  Call them  Denmark’s youngest veterans.


Even though the seven members of Dúné are only about 20, they’ve been playing together for eight years. “When we were 12–14 we were already known as a bunch of little psycho kids who’d go totally amok on stage,” says singer Mattias Kolstrup. “We weren’t as good then as we are now, so that wildness probably paved the way for us. We still put on a high-octane live show  though. It’s become part of our image, and something our core audience expects. Personally, I get bored quickly when I go to gigs where not enough is happening. That’s why I’ve got such great respect for  people like Mick Jagger, Iggy Pop or Ricky Wilson from Kaiser Chiefs, who crawl around on monitors and ledges and are completely unruly.


The record went gold in Denmark and sold 10,000 copies in Germany.  Dúné were honoured with a European Border Breakers Award in 2008, which sums up exactly what they’re trying to achieve: reaching beyond the boundaries of their home country. “That prize really meant a lot to us,” Kolstrup says. “We were spotted by Dreamusic, who’re now releasing our debut in Japan. They’ve given us a lucrative deal and are making our music their top priority, so we hope to make it on the Japanese market.” Huge rock-star sums may not be flooding into their bank accounts just yet, but right now the group are happy to have the time to concentrate 100% on the music.  Rock student “Hey, I was able to afford an HDTV and a PlayStation 3!” the singer smiles. “We’ve just finished high school and all did well – or, the very least, we weren’t among the worst. Now, at last, we can focus all our attention on writing songs for the new album, which’ll hopefully be out in spring 2009. There’ll be no more worrying about homework when we’re out on the road either.”


Third time lucky [– Zähringer’s perspective]

“We try to launch all of our names abroad,” says Zähringer [of Iceberg records]. “We’re not just focused on the Danish  market. It can take an incredibly long time to build a band up, so we prefer to work with bands who like to play live. The Blue Van are a prime example. We expect their third album to be a sales success. Over the years, I’ve spent millions of kroner building up an international network, and that investment is now paying off. One of the big Indian music magazines is a good example of a useful contact. The editor-in-chief has invited me to a press conference in Mumbai to introduce three of our acts. In India you can’t sell CDs – it’s like in Russia and China, they all get pirated – but there’s a lot of money to be made from concerts there. After that presentation, my ‘world tour’ will take me to Japan, Korea, Taiwan,Hong Kong, Melbourne, Sydney, Los Angeles, New York and Toronto.”

Read the full article here — Boom Boom Magazine #03.

Text: Anders Houmøller Thomsen
Photography: Raw Format

Aura Dione — Colourful singer with global ambitions

Posted in aura dione, boom boom magazine, danish music scene with tags , , , , , , , , , , , , , , , , on January 18, 2009 by boomboommag

Ever since she was a child, Aura has dreamed of taking the world by storm with her music. Now, the 22- year-old Danish songbird is able to spread her wings via a major deal with Sony BMG in Europe.  […]


The hair is black as coal. The lips pink. The eyes focused. And the voice enthusiastic. The word “Aura” is of Greek origin and is said to be a field of coloured energy. It is a description that also applies nicely to the singer Aura Dione, a folk- and country-inspired singer-songwriter who incorporates discreet electronic undertones and is fuelled by pure pop energy. She has a certain undeniable affinity with other creative female artists like Kate Nash, Feist, Kate Bush and Emiliana Torrini, but Aura is most definitely her own woman.

In Danish — læs mere om Aura.

Musical dreams

In Denmark, her debut album “Columbine” was released by Kenneth Bager’s label Music for Dreams in January 2008. “It appealed to me to be signed to an independent like Music for Dreams,” says Aura. “They give you a plenty of elbow room. It’s not far from idea to reality, and I am able to do things on my own terms. That’s very important for me.” Aura met label-owner Bager in Ibiza three years ago. The dialogue between the two was informal until the day she invited him round for coffee, sat him on a chair in the kitchen, picked up her acoustic guitar and played 30 songs. Bager immediately insisted that they start recording the album that would later become “Columbine”, on which he is also credited as producer. As well as Europe, Aura also dreams of performing and releasing music in America. “I think the USA and I would go well together,” she says with an arched smile – although for the time being her eyes are fixed upon the European musical battlefields.

Text: Thomas Borre
Photography: Raw Format